Business and Marketing Courses

Note that Pickerington Central and Pickerington North take different approaches to the development of high quality Business and Marketing instruction.

Courses at Pickerington Central

Finance Foundations

This course introduces students to the specializations offered in the finance career field. Students will obtain fundamental knowledge and skills in accounting, banking services, corporate finance, insurance, and securities and investments. They will acquire knowledge of financial analysis and application, business law and ethics, economics, international business and business relationships.

Knowledge management and information technology will be emphasized. Employability skills, leadership and communication will be incorporated in classroom activities. Personal financial management is taught and includes balancing a checkbook, living debt-free, and planning for the future (investments, insurance, taxes and credit).

  • Course Number: 717      
  • Duration: Semester       
  • Credits: .5          
  • Grade: 9-12                       
  • Fees: None

 

Business Foundations

This hands-on course is designed as an introduction to business. The purpose is to give students a broad overview of the different disciplines within business that will impact their personal and professional lives. Students will gain a better understanding of the American business world and it’s place in our social, economic and global environment.

Business career exploration, types of business, marketing in today’s world, buying goods and services and various types of money management will be discussed. Practical business applications and projects will be a part of this class. Students can expect projects, presentations and guest speakers in various subjects related to business.

  • Course Number: 709      
  • Duration: Semester       
  • Credits: .5          
  • Grade: 9-12                       
  • Fees: None
Marketing Principles

Students will obtain fundamental knowledge and skills in marketing communications (including social media), marketing management, marketing research, visual merchandising and professional selling. They will acquire knowledge of marketing strategies, market identification techniques, employability skills, business ethics and law, economic principles and international business.

Technology, leadership and communications will be incorporated in classroom activities. Students can expect project-based learning in groups, presentations, guest speakers, and opportunities to participate in a student organization, DECA, and participate in networking and leadership experiences.

  • Course Number: 949      
  • Duration: Semester       
  • Credits: .5          
  • Grade: 10-12                       
  • Fees: None

Additional: completion of either Business Foundations or Finance Foundations required

Marketing Research

Students will conduct qualitative and quantitative marketing research using primary and secondary data. They will gather, synthesize, evaluate, and disseminate marketing information for use in business decision-making or to address a specific marketing problem or issue.

Students will apply project management techniques to guide and control marketing research activities. They will use statistical techniques to evaluate marketing data. Technology, employability skills, leadership and communications will be incorporated in classroom activities.

  • Course Number: 947      
  • Duration: Semester       
  • Credits: .5          
  • Grade: 11-12                       
  • Fees: None

Additional: completion of either Business Foundations or Finance Foundations required

Marketing Applications

Students will develop and implement marketing strategies and techniques across marketing functions: channel management, marketing research, market planning, pricing, product/service management and branding. They will use marketing operations procedures and activities to ensure marketing’s efficiency and effectiveness.

Students will generate, screen, and develop new product ideas. They will predict economic trends and conditions and determine how cultural intelligence can impact organizations. Technology, employability skills, leadership and communications will be incorporated in classroom activities.

  • Course Number: 946      
  • Duration: Year             
  • Credits: 1              
  • Grade: 11-12                       
  • Fees: None

Additional: completion of either Foundations course; course is designed to prepare students for RiseUp credentials in Retail Industry Fundamentals and the Business of Retail; course is weighted via articulation agreement

Professional & Technical Sales

In this course, students will demonstrate sales processes and techniques used in a business-to-business environment. They will develop, grow, and maintain positive business relationships. Students will monitor trends and the business environment to determine the impact on their sales, customers, and competitors, they will negotiate and adjust prices and sales terms.

Students will manage sales activities and territories. Technology, employability skills, leadership and communications will be incorporated in classroom activities.

  • Course Number: 948      
  • Duration: Year        
  • Credits: 1     
  • Grade: 11-12                            
  • Fees: None

Additional: completion of either Foundations course

 

Microsoft Applications

This course is designed for students to establish their ability to perform tasks within the Microsoft Office Suite, including Word, Excel, and PowerPoint.  High-utility skillsets will be grown, such as creating and managing documents, formatting text, creating tables and lists, applying references and inserting and formatting objects, developing integrated formulas for calculations and charting, compiling business-quality reporting, and the encompassment of all into presentations.  These functions serve as the basis for understanding the fundamentals of business-oriented communication and etiquette in a professional environment through a full range of media.

Student will become proficient in the proper business use of collaboration, the merger of information from a database to a document, the use of software in a paperless business environment, and the importance of accountability in generating business documentation.  Responsible use of technology and electronic media will be emphasized and practiced throughout the course.

  • Course Number: 711      
  • Duration: Semester       
  • Credits: .5          
  • Grade: 9-12                       
  • Fees: None

Additional: course prepares students for Microsoft Office Specialist certifications in associated programs

Merchandising and Buying (The Central School Store)

Students will be trained to operate and manage their respective school store as a school-based-enterprise. They will learn purchasing, development of a product mix, apply display and visual merchandising techniques. Implementation of sales activities that support school and community efforts, process sales, track products, and plan merchandise flow. Opportunities for learning in the establishing and of positive customer and employee relationships.

Technology, employability skills, leadership and communications will be incorporated in seminars held on Mondays in E/I period each week throughout the semester. Course is offered P/F and can be scheduled during the school day from 7:45 AM through 3:30 PM. Students must adhere to a store policies manual, use and clock-in using time-clock.

  • Course Number: 951      
  • Duration: Semester       
  • Credits: .5          
  • Grade: 10-12                       
  • Fees: None

Additional: instructor approval required

Courses at Pickerington North

Finance Foundations

In this course, students demonstrate their learning of financial literacy while participating in a group hands-on simulation using financial skills and decision making. Students will purchase a car, a house, invest, and get a job via the simulation while dealing with the unexpected situations that arise in life. In addition to learning about finance, students learn in an environment that makes money management real. Included in this curriculum is Money as a Resource; Budgeting; Postsecondary and Career options; Earning; Banking; Insurance; Credit; Taxes; Home ownership; and Investing as well as Giving. Careers exploration in finance as well as employability skills, leadership and communication will be incorporated in classroom activities.

  • Course Number: TBD      
  • Duration: Semester       
  • Credits: .5          
  • Grade: 9-10                        
  • Fees: None

Additional: Course is weighted through articulation with colleges; career and technical end-of-course exam required

Business Foundations

This hands-on course is designed as an introduction to business. The purpose is to give students a broad overview of the different disciplines within business that will impact their personal and professional lives. Included in the semester, students shall prepare and complete an assessment in Retail Fundamentals through the National Retail Federation’s Rise Up credential. Students should expect to explore  business careers, types of businesses, marketing in today’s world, buying goods and services and various types of money management. Practical business applications and projects will be a part of this class. Students can expect individual and group presentations, guest speakers and hands-on activities related to business.

  • Course Number: TBD     
  • Duration: Semester       
  • Credits: .5          
  • Grade: 9-10                       
  • Fees: None

Course is weighted through articulation with colleges; career and technical end-of-course exam required; course designed to award RiseUP: Retain Industry Fundaments credential

Strategic Entrepreneurship

Students will develop innovation skills to generate ideas for new products, services and organizations. They will evaluate the feasibility of those ideas and develop a strategy for commercialization through an organized “Market Day.” Technology will be used to select target markets, profile target customers, define the venture’s mission, and create business plans.

Students will manage and operate the North Market in the class time scheduled and throughout the school day as owner/operators. Based on their operation of the business, students will calculate and forecast costs, break-even, and sales. Projects are delivered to establish brand, price-setting, promotion and management of customer relationships. Students will complete training and test for an industry credential through NRF Rise Up in Customer Service and Sales. Students shall be members of DECA (professional student organization that is co-curricular) and participate in professional, learning and networking activities.

  • Course Number: 726      
  • Duration: Year  
  • Credits: 1           
  • Grade: 10-11                            
  • Fees: None

Additional: recommended prerequisite Business and/or Finance Foundations; students required to participate in outside of school activities; course designed to award RiseUP: Customer Service & Sales credential; passage of course and WebXam awards college credit through Ohio CTAG program; course is weighted through articulation with colleges

Digital Marketing and Management

Students will apply tools, strategies and processes to communicate digitally with targeted customers. They will create, implement, and critique online advertising, email marketing, websites, social media, mobile marketing, search-engine optimization, video or images and podcasts/webcasts.

Students will apply project management techniques to guide and control digital communications efforts. They will also create and repurpose content for use in digital environments. Technology, employability skills, leadership and communications will be incorporated in classroom activities. A professional student organization, DECA, will include all enrollees.

  • Course Number: 950      
  • Duration: Year  
  • Credits: 1           
  • Grade: 10-12                            
  • Fees: None

Additional: credit or concurrent enrollment in another business course; course is weighted through articulation with colleges; WebXam required

Operations Management

Students learn to plan, organize and monitor day-to-day business activities for the Panther Spirit Box, Vending Machine Business. They will use technology to plan production activities, forecast inventory needs, and negotiate vendor contracts.

Students will also calculate break-even, set cost volume-profit goals and develop policies and procedures to promote workplace safety and security. They will design sustainability plans and use Lean Six Sigma principles to plan for quality improvement. Corporate social responsibility, ethics, risk management, and compliance will be emphasized. Students are members of DECA, a professional student organization and responsible for meeting standards of a Gold Level School-Based Enterprise.

  • Course Number: 952      
  • Duration: Year  
  • Credits: 1           
  • Grade: 11-12                            
  • Fees: None

Additional: credit or concurrent enrollment in two other business courses recommended; DECA competitions at the district level, and projects for community service, vocational understanding, social intelligence and leadership development; course is weighted through articulation agreement; WebXam required

Business and Administrative Services Capstone

Learn the communication techniques that will help you land the job, the sale, and the goal(s) you set for yourself. Students shall complete the NRF Retail Fundamentals as well as the Customer Service and Sales industry credential curriculum and assessment for preparation for alternative graduation requirements. Students will develop a professional résumé, cover letter and pitch ideas and concepts with success. Recommendation by principal and counseling staff required for acceptance in this course.

  • Course Number: TBD      
  • Duration: Year  
  • Credit: 1             
  • Grade: 12              
  • Fees: None